Branding / Web / Design / Marketing
About Skyrock Projects
Skyrock Projects is an academy for creative technologists based in Taipei, with programs for students aged 11 and up. They are a team of international computer programmers, artists and experienced international educators. They design and deliver custom curriculum that have students learning and applying emerging technologies to address real world issues and topics.
I worked at Skyrock Projects for 6 months in a design and marketing role. During my time there, I worked closely with the two co-founders and the team of creative technologists to help create a digital presence. Alongside the Brand and Strategy Director, I revamped the visual identity, developed websites, designed marketing collateral, and helped strategize a sales funnel.
In short, I helped launch the brand and attract the first batch of students.
See my work below
When I first joined Skyrock Projects, they had been working with a freelance designer who created their original visual identity. The original identity was created on the basis that Skyrock would be an educational company aimed primarily towards 11-17 year olds. However, that demographic quickly expanded to include adults and professionals who wanted to grow their skillset. Together with the co-founders, we began brainstorming how we could make the VI more appealing to the entire demographic.
The goal was to remain open and friendly towards parents while introducing Skyrock as a tech oriented start-up to working professionals without changing too much of the original identity.
Working with the team at Skyrock Projects was a great experience, I was able to refine some skills and work on a bunch of cool projects across different mediums. It opened my eyes to a different side of private education. In an industry that normally carries so many negative stigmas, Skyrock Projects is really changing the game. Students learn meaningful skills and actually create things with their hands.